Private label & OEM · Laundry

Liquid laundry detergent – private label & OEM

A liquid laundry detergent with soft soap and soda for a deep clean, bright whites and colours and a fresh fragrance: sens moi Laundry Detergent, For Whites and For Colors, also made under your own brand.

Request a private label quote Catalogue 2026 (PDF)

Reply within one business day · Samples and technical data sheets on request

For Whites and For Colors

The detergent comes in two variants: For Whites for bright whites and For Colors for bright colours. Both combine soft soap and soda in a liquid formula for everyday washing, give a deep clean and leave the laundry with a fresh fragrance. The two variants share one bottle size, so they sit side by side on the shelf.

Each 1,480 ml bottle is good for 37 washes. Our own detergent is sold under the sens moi brand; for private label customers we make it under theirs.

Under your brand

A private label liquid detergent can keep our formula or be adjusted by our in-house lab, for example in fragrance, and our design team prepares the bottle artwork from our templates or from your design, with the texts in the languages of your market.

Detergent, in-wash scent boosters and an oxygen stain remover can form one laundry range: see private label scent boosters and private label oxygen stain remover.

The products

sens moi

Laundry Detergent

1,480 ml
37 washes

A liquid laundry detergent with soft soap and soda for a deep clean, bright whites and colours and a fresh fragrance.

For Whites · For Colors · Catalogue p. 5

Product page on sensmoi.com

Packaging & logistics

Carton size and loading quantities per pack, from our 2026 catalogue. Use them to plan pallets and full truck loads before you send your enquiry.

1,480 ml
Carton (mm)	240×320×320
Units per carton	6
	Cartons	Units
Pallet	77	462
Full truck (FTL)	1,848	11,088

Six bottles go into one carton; a pallet holds 77 cartons (462 bottles) and a full truck 1,848 cartons (11,088 bottles), so a first order can be planned by the pallet or by the truck.

Logistics data are indicative and confirmed with each order.

How much fits in one truck?

Add products by the carton and see pieces, pallets, gross weight and how much of a full truck your list fills.

Open the load calculator

Safety data sheets

English safety data sheets (PDF), prepared according to Annex II of Regulation (EC) No 1907/2006 (REACH), as amended by Regulation (EU) 2020/878.

Laundry Detergent
Rev. 1.1 – 22.10.2026

For Whites · For Colors
- Download PDF

How private label works

Formulate

Use an existing HomeXCare formula or brief our lab for a fully bespoke product.

Design

Choose a ready-made packaging template or work with our design team on custom artwork and translation.

Manufacture

Production with manufacturing partners in Türkiye, backed by full technical data sheets.

Ship

Export logistics to 30+ countries, with container planning down to the pallet and carton.

Formula, fragrance, pack and design for every category: see private label & OEM at HomeXCare.

Documents, quality and shelf life

Every export order ships with technical data sheets and certificates of analysis, with packaging localised for the destination market. Our quality procedures keep traceability from raw material to finished good, so each shipment can be documented back to its batch.

HomeXCare is certified to IFS HPC (Household and Personal Care), ISO 9001:2015, ISO 14001:2015, ISO 45001 and ISO 10002. All certificates are held by HomeXCare Kozmetik Sanayi ve Ticaret Ltd. Şti. and are available on request.

Our formulas are developed, classified and labelled in line with EU and Turkish chemicals legislation.

Shelf life: 3 years from the date of production in the unopened original packaging, stored as recommended.

Frequently Asked Questions

How many washes does one bottle give?

One 1,480 ml bottle is good for 37 washes.

What is the difference between For Whites and For Colors?

For Whites is made for bright whites and For Colors for bright colours. Both give a deep clean and a fresh fragrance.

How is the detergent packed for export?

A carton holds 6 bottles. A pallet holds 77 cartons (462 bottles) and a full truck 1,848 cartons (11,088 bottles).

Which brand is the detergent sold under?

Our own liquid laundry detergent is a sens moi product. Private label customers get it under their own brand.

Is a safety data sheet available?

Yes. One English safety data sheet covers For Whites and For Colors; it is linked on this page.

Let's talk about your brand, order or partnership

Whether you're sourcing HIGHJEN and sens moi or building a private label programme, our team is ready to help — from a first sample request to a recurring container-load export order.

We reply in your language.

Request a private label quote